CoinDesk reported:
Every time a user conducts a transaction on Ethereum, he or she must pay a gas fee. That includes sending and receiving ether (ETH), the native cryptocurrency of the Ethereum blockchain, over the blockchain. Managing a user’s ETH balance to cover those costs is “burdensome,” Visa said in the blog post. Eliminating the complexity could make blockchain-based transactions more accessible and user-friendly, Visa added.